Without SSL, the information transmitted between a web server and a web browser can be intercepted and read by third parties. This can lead to sensitive information being compromised, and can also make a website vulnerable to phishing and other types of cyber attacks.
There are several reasons why SSL is important:
Security: SSL encrypts the data transmitted between a web server and a web browser, making it much more difficult for attackers to intercept and read sensitive information.
Trust: Websites with SSL certificates are generally considered more trustworthy by users, as they signal that the website takes security seriously.
SEO: Google and other search engines may give a higher ranking to websites that have SSL certificates, as they signal that the website is secure and trustworthy.
Compliance: Some industries, such as e-commerce, healthcare, and finance, are required to have SSL certificates in order to comply with regulatory requirements.